Earl of East

Earl of East was founded by Niko Dafkos and Paul Firmin in 2014, starting life as a market stall in East London, built from a love of home fragrance, and a desire to create something of their own. Since then Earl of East has grown to include three bricks and mortar stores in London and a line of home fragrance and bathing products that are made sustainably by a dedicated team in London. The brand has four pillars, Create, Curate, Collaborate and Community, this foundation weaves through everything they do as a company. Earl of East products are vegan, cruelty-free, ethically sourced, phthalate-free, GMO-free and paraben-fee.